Department for Education launches Hungry Little Minds campaign

Hungry Little Minds is the new Department for Education campaign that encourages parents and carers to adopt positive activities and behaviours to boost children’s communication, language and literacy development.

The three-year campaign, which launched with social media and online adverts in July, aims to help parents understand that they have a massive impact on their child’s learning. Reading, playing and chatting with them are simple things they can do to help them develop, even when they are too young to say much back.

Parents can access tips and activities from and also search for activities in their area using a new postcode finder service.

Organisations are encouraged to support the campaign, share content on social media and link to the campaign website from their sites, making it easier for parents to get the latest advice. 

The Department for Education has developed the Hungry Little Minds campaign using a robust evidence base and have sought advice from a range of experts in early years language and communicative development. LuCiD's Prof Anna Theakston has been involved in the development of the campaign and is a member of their Early Years Stakeholder Forum.


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